While we do love the experience of browsing for things at IKEA, when you need some personal attention, it can be hard to come by. Not to mention that it’s never much fun trekking to the outskirts of the city and spending a whole day there when you just want to consult someone about a wardrobe.
That’s why IKEA are changing their strategy, with increased focus on smaller stores in city centres. Sadly for some, these won’t be places where you can pick up a LYCKAD roasting dish on your lunch break, but rather planning studios, where projects like kitchens and bedrooms featuring built-in IKEA products can be mapped out with help from staff and exciting 3D planning tools.
Lucky London got the first one this October on Tottenham Court Road, and there are plans to open them in 30 “megacities” around the world. And it’s getting even more exciting for Londoners next year, as a full-blown IKEA is slated to open in Greenwich in 2019.