This is a particularly exciting post for me to be able to write. You all know how much I like to get to know the brands that I work with. I love doing interviews, I rarely turn down a good old factory tour and I especially like reporting on new product launches. For me, following the journey of a brand and really getting a good insight into what makes them tick and how they work, is a real honour. I have never felt that you can really understand the value of a product unless you understand everything that went into its creation. But as consumers, we rarely get to see all of this. We get the marketing messages sure, but there is so much more to it.
I’ve wanted to start working as a brand ambassador for quite some time now, and this is mostly because I love to share stories. It’s the stories that make the brand and that make the products. One of the main reasons I love blogging is because I get the opportunity to ask the questions that unearth these stories and I get to share them with you.
So when luxury bathroom brand Duravit approached me, I couldn’t have been happier. Duravit has been on my radar ever since my days working for Designer Kitchen & Bathroom Magazine. They were looking for a way to share their story with a new audience and, given my love of storytelling, this seemed like a perfect opportunity for us to work together.
So over the next year, I will be working with Duravit to create a number of blog posts that help to show you guys what they are all about and how they work. I’ll let you know about some of their most popular collections, I’ll speak to their designers and get some behind the scenes information about the design process. And I’ll attend some events to report on any collections that they may be showing or launching.
I’m really excited about this partnership, and it starts this week as I attend Clerkenwell Design Week to show you guys around the new flagship Duravit showroom, which opened in Clerkenwell last summer. This is the first time that Duravit has taken part in Clerkenwell Design week and I feel really honoured to be involved. While I’m there I will be sharing on my social media channels, so make sure you’re following along to see what I get up to. There will also be a blog post on my return.
Visiting the Duravit showroom is normally by appointment only, so you’ll get to take a good look around through my coverage and everything I share with you following the event.
But for now, I’d like to give you a bit of background information about the company in case you’re not aware of them, so you know exactly where we are starting from.
Duravit was founded in 1817, when Georg Friedrich Horn was given permission to run a ceramic factory in Hornberg, Germany that initially focused solely on the manufacture of crockery. In 1956, the company transitioned from earthenware to sanitaryware and in 1960 the first great innovation came about when Duravit produced the wall-hung toilet. Up until the 1970s, bathroom design was mostly focussed on functionality, but by the 1980’s we started to see colour, shape and decoration playing a more important role.
The 1980s however, were the start of Duravit’s success story. It was at this time that design became a driving force for the company and they embarked in their first designer collaboration with Dieter Sieger of Sieger Design and set about “conquering the bathroom by design”. This really transformed the bathroom sector.
In 1994, Duravit embarked on a new collaboration with renowned French designer Philippe Starck and saw a major breakthrough. It was at this point that the DNA of Duravit was born. Since this time, the company has been creating modern classics that are rooted in quality, design and technology.
They have gone on to collaborate with a multitude of well-known design studios and designers including EOOS, Phoenix Design, Kurt Merki Jr, Matteo Thun and Cecilie Manz. Their products are regularly specified for high profile projects throughout the world, the latest of which include the Opus Tower in Dubai, the Louvre in Abu Dhabi, Fondazione Prada in Milan, and The Krane in Copenhagen.
Since its inception, Duravit has grown to encompass not only sanitaryware but also bathroom furniture, accessories, baths and shower trays, wellness systems, shower-toilets, taps and accessories as well as installation systems. Today, Duravit boasts 12 production plants with a workforce of more than 5975 employees worldwide.
I’m really looking forward to sharing some of the collections with you over the coming months and helping you to get to know Duravit better. If there is anything, in particular, you would like to know about Duravit or anything you’d like to see me cover, please do let me know.