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Bathroom brand VitrA has collaborated with Milan-based American designer, Terri Pecora, to create Plural – a collection inspired by the heritage of communal bathing spaces and rituals.

The Plural series presents the bathroom as an informal living space in its own right, with Pecora conceiving organic-shaped design elements that can be used in multiple combinations to form a personalised and intimate setting. Neutral colour palettes and wood finishes also bring a sense of warmth and domesticity.

“The Plural collection celebrates a new modern ritual, a contemporary version of shared bathing spaces,” comments Pecora. “I call it shared intimacy.”

Reinterpreting the traditional bathroom layout, key features of the range include the layering and grouping of different furniture pieces to create overlapping heights, colours and dynamic configurations. Several of the basins can also be regrouped at the centre of a room as a contemporary nod to communal washing spaces.

Introducing three innovative syphon solutions – one of which allows the ceramic basins to be placed at various angles as an alternative to conventional positioning by the wall, the collection encourages users to face each other and engage with their surroundings. Further design features allow the washbasins to be mounted in an open bathroom space, while retaining a minimalistic aesthetic, as well as the fitting of column basins at free angles as appose to more common 90° options.

Erdem Akan, Design Director, VitrA explains: “At VitrA, we wanted to create a new methodology that responds to the recent evolution of the bathroom ritual. We focused on the time spent in the bathroom and our interaction within the space rather than the products. This investigation led us to work with Terri Pecora on the design of the Plural collection, which reinterprets the bathroom as a social hub.”

The range further includes two mirrors – one of which is vertical and can rotate between two basins, while the other is horizontally shaped and angles towards the wall at one end for multiple positioned viewing.

www.vitra.co.uk

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